Mar Abad

Mar Abad

Co-founder of Yorokobu magazine (innovation, creativity…) and of the content company Brands&Roses. Vice principal of magazine Ling (destinations).

She worked in Canal Sur Almería, La Voz de Almería, EFE (Madrid), CNN Atlanta (USA), revista Anuncios (Madrid) y Tele5 (Madrid). Also, she collaborated with Cinco Días, Esquire and magazines Interactiva and Estrategias.

She was a part of the founding team of Zentropy (McCann Erickson Group’s internet company), and also of the magazine Brandlife.

Author of “De estraperlo a postureo, cada generación tiene sus palabras” (Ed. Vox, Larousse 2017), and co-author together with Mario Tascón of “Twittergrafía, el arte de la nueva escritura”. She is also the co-author of the Guía para los nuevos medios y las redes sociales: escribir en internet, of Fundéu; and co-author of the book “Comunicación Slow” (Ed. Fragua). More than this, she is author of the texts in graphic books Escacalógico (2014) and Cromaticaca (2015).

Journalism Award Accenture 2017, category innovation, for Dos veinteañeros están creando una nueva industria española de transporte aeroespacial. In 2012 she was awarded the TweetPeriodista in Tweet Awards. She was finalist in the Journalism Award Accenture for La comunicación cuántica, ‘Influencer 2.0’ in Madrid Woman’s week 2014; finalist of ‘La Buena Prensa’ Awards 2014 (category report) for La máquina de escribir: de los evangelistas a los tipógrafos and finalist of Journalism Colombine Awards 2016 for Ángela Ruíz Robles: la española que vislumbró la era digital en los años 40.

She teaches in some Master’s Degrees (IED, Escuela de negocios digitales Foxize, Universidad de Santander, and Pompeu Fabra, among others.)